Motion Lead · Art Director · Project Manager
Articulate · May 2022 – Present
I own end-to-end execution of complex, high-visibility motion projects from concept through delivery. I helped transform motion from a tactical deliverable into a strategic brand lever, while building the production systems to sustain it.
Strategic Impact
Elevated motion into a strategic brand lever across campaigns and product launches. I translate abstract product and brand narratives into emotionally resonant visual systems, including AI-forward messaging through human-centered creative.
Systems Impact
Built reusable motion toolkits and modular asset systems so the team spends less time rebuilding from scratch and more time on creative thinking. Systems scale across formats without starting over every time.
Production Leadership
Manage campaigns involving 4+ stakeholders across marketing, product, brand, and events. Consistently deliver high-visibility work on tight timelines with public-facing stakes.
Motion Designer
Color Creative · Full time + 3 Years Freelance
Produced brand-forward motion content for tech clients across web, broadcast, and interactive platforms. Selected by clients by name for reliability, speed, and visual consistency. Contributed creative exploration concepts that were adopted in client campaigns.
Motion Lead · Art Director · Project Manager
Lucy Woodworth Design · May 2015 – Aug 2021
Led multidisciplinary creative projects from concept through delivery, directing branding, commercial, and large-screen display work. Managed freelance teams, coordinated production workflows, and owned storyboarding, design, animation, editing, and finishing.
Animator · Graphic Designer
Ally Marketing · Feb 2013 – Apr 2015
Primary animator and motion designer for agency marketing initiatives. Created storyboards, illustrations, animations, and edited video content. Trained new team members on animation best practices.