Articuland

A single booth needed to scale from one event to a cross-country pop-up series to a fully reimagined global program. That meant motion and sound that delivered in person, plus a system robust enough for new designers to produce consistent assets without one person art-directing every piece.

I helped build a cross-discipline design system that let new designers onboard fast and create on-brand assets across regions, formats, and mediums. I designed the motion system from the ground up and directed the full soundscape, shaping the visual rhythm and sonic identity alongside the new art direction. This removed the single-art-director bottleneck so the program could scale.