Challenge
When every hour is billed to a deliverable, creative teams stagnate. I believe protected time to design, fail, and learn is where better work and real innovation come from, not just a luxury you earn after the "real" work is done.
Solution
I self-initiated an end-of-year recap of the Brand Design team's work as proof of what protected exploration time produces. It resonated enough to release on social. The follow-up never launched, but it drove the evolution of our motion system. The payoff isn't always measured by what ships.
House of Creatives